Managing blog, your own brand?

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I came across this article on managing and branding yourself while looking for some branding concepts. It also mentions tailoring blog in order to make it useful for others. But seriously, some things are simply not to be sold. I really look at my blog and think the same. I completely love this place to just say whatever. Sometimes, the post is nice while other times it is not. Readers are always welcome to comment or even press the dislike button.

I sometimes wonder about this whole idea of incessantly selling oneself. If there is anything I like doing then I need not necessarily have buy in from others (well sometimes it might be important to acquire right resources). 

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